You See the AI Opportunity
Making it Work is the Hard Part
You’re not naive about AI. You know there’s real potential to transform how your business operates. You’ve likely already started exploring - whether through internal initiatives or external consultants.
What you really need is someone who gets both sides - the technical possibilities and your commercial constraints - so you can focus on collaboration, not translation.
What Makes AI ‘Justified’?
The Justified Difference
Every recommendation comes with a business case. Every solution comes with knowledge transfer. Every engagement is justified.
How we help
Every AI Journey Starts Somewhere Different
‘We need to understand where AI could help’
AI Strategy & Use-Case Discovery
We know AI could help somewhere in our business, but where do we start and which opportunities are worth pursuing?
We work closely with you to understand your business, identify genuine AI opportunities, and create a prioritised roadmap with realistic ROI projections. No buzzword bingo, just practical analysis of where AI could actually make a difference to your bottom line.
‘We have an idea but need to prove it works’
Proof of Concept Development
This AI idea sounds brilliant in theory, but how do we know it’ll actually work with our data and constraints?
Before you commit serious budget, we build a working prototype using your real data to prove the concept delivers. We test assumptions, validate ROI, and give you confidence that the full solution will work in your business reality.
‘We need ongoing AI leadership’
Fractional Head of AI
We need senior AI expertise but can’t justify a £150k+ full-time hire - is there another way?
Get strategic AI leadership and hands-on expertise 2-5 days per month. We become part of your team, bridging technical and business stakeholders, mentoring your people, and ensuring AI initiatives stay aligned with business goals.
‘We need to build an AI solution’
End-to-End Implementation
We’ve validated the concept, now we need someone who can actually build and deploy it properly - can you handle the whole thing?
From architecture design to production deployment, we handle the complete technical build of your AI solution. We work with your existing systems, ensure your team can maintain what we build, and deliver solutions that actually work in production.
Our Experience
Why work with us
Built on real experience helping businesses from ambitious startups to global enterprises harness AI. With deep technical expertise combined with practical business understanding, we bridge the gap between what’s possible and what’s profitable.
Cross-Industry Experience
We have built AI solutions across retail, finance, healthcare, manufacturing, and technology sectors.
Strategy and Implementation
Equally comfortable presenting strategy to CEOs and debugging code with developers.
Proven RoI
Track record of identifying and delivering multi-million pound value through AI implementations.
UK Based
Based in Norwich but partnering with ambitious businesses across the UK.
We believe in partnership, not preaching. Every client relationship starts with listening, not lecturing.
Experienced Leadership
Led by Experience That Bridges Both Worlds
Justified AI is led by Chris, a former Head of Machine Learning with 15 years of hands-on AI/ML expertise and 27 years in software engineering. Having managed large data science teams and delivered AI solutions across retail, finance, healthcare, and manufacturing, Chris brings the rare combination of deep technical knowledge and practical business understanding.
What makes this different? Chris genuinely enjoys the challenge of translating complex AI concepts into clear business impact. Whether presenting strategy to boards or working hands-on with development teams, it’s about making AI work for real businesses with real constraints—delivering solutions that actually get used and deliver measurable value.